“Incitāre” is recognised under Swiss law as an "individual network." It was founded by Beris Gwynne, former diplomat and aid official, then aid worker, now futures thinking and global challenges entrepreneur as a platform for cooperation. We try to model this behaviour, actively seeking partners, giving credit where credit is due, volunteering a significant proportion of our time, and seeking the common good.

Incitare is the collective’s ‘motto’ – signalling (in Italian) a commitment to results-oriented advocacy and activism, initiative, determination and resourcefulness, to fulfil inter-generational obligations to leave the world a better, more prosperous, more secure and more peaceful place. The word in English means to catalyse, incite, and promote while mobilising to effectiveness.

Our primary roles are:

• Advocacy - which we understand to include all forms of influencing, from evidence-based research to inform policy and practice to marketing and communication to raise awareness and catalyse action
• Brokering - which we understand not as a transaction (typically between investor and client from introduction to contract completion) but as a sustained process of accompaniment, helping to bridge conceptual and language gaps to reach better alternatives rather than compromise;
• And coaching - which we take to require not just the requisite professional competencies, but empathy and engagement

We fulfil these roles through a combination of speaking engagements, scoping workshops, seminars and conferences but take greatest satisfaction from our involvement in proto-typing of new ways of doing business that is SDG purposed, developed and delivered collaboratively.