The cause of ISOC is to advocate for child rights and to end corporal punishment. In Support of Children is a student organization that was formed in January 1992 by Dr Karen A. Polonko and students in her Child Welfare class at Old Dominion University, Norfolk, Va. In Support of Children, or ISOC, is composed of faculty, staff, students of Old Dominion University, as well as other community members who are deeply concerned about the treatment of children in our society. It is our mission to ensure that all children are treated with respect and dignity as human beings.

Our main focus to date has been the ending of ALL forms of abuse against children: physical, sexual, verbal, emotional, and neglect. In Support of Children helps educate students and the public through its sponsorship educational programs, film festivals, the distribution of its pamphlet "Parenting from the Heart: Ways to Happier, Healthier Children" and its bumper sticker "It's NEVER okay to HIT A CHILD", as well as bringing in prominent scholars and researchers in the field to speak on the adverse affects of child maltreatment.