Annie Mullins, OBE

Director of Safety for Yubo

Annie is the independent safety advisor for Yubo, a live streaming app for Gen Z. She has a 25-year background in child welfare and child protection in social work and academia. She has held senior executive positions at Yahoo! and Vodafone, leading the company’s Global Content Standards and user protection programme, including the policy strategy and stakeholder engagement, and leading Vodafone’s pioneering Digital Parenting programme. As an independent consultant since 2013 has provided strategic input to social media companies such as ASKfm and Yubo or product development, user education building stakeholder and policy engagement. She has led and worked extensively on industry self-regulation in both the UK and EU since 2001, including producing ‘Good Practice Standards for the Digital Industry’ and the first social media guidelines in 2005.

Annie is an Expert Advisor to the Panel on Children’s Viewing for the British Board of Film Classification (BBFC) and is a founding member of the digital industry’s ICT Coalition for Children Online in Europe and a previous board member of the UK Council for Child Internet Safety.